ITV has awarded a multimillion pound contract to Encoda Systems to supply its airtime sales system Landmark. The deal will see more than half of the UK's commercial TV advertising being controlled by the Landmark system at ITV, following the merger of Carlton and Granada. Landmark will allow ITV to simplify the management of advertising sales across its different regional operations. The system allows ads to be booked automatically and creates invoices in different currencies. Encoda declined to reveal how much the deal is worth.
ITV has awarded a multimillion pound contract to Encoda Systems to supply its airtime sales system Landmark. The deal will see more than half of the UK's commercial TV advertising being controlled by the Landmark system at ITV, following the merger of Carlton and Granada. Landmark will allow ITV to simplify the management of advertising sales across its different regional operations. The system allows ads to be booked automatically and creates invoices in different currencies. Encoda declined to reveal how much the deal is worth.

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