London-based facility Envy is to set up a 3D graphics arm to provide graphics for broadcast, commercials and channel branding.
London-based facility Envy is to set up a 3D graphics arm to provide graphics for broadcast, commercials and channel branding.

The new £350,000 division, which opens in August, will be kitted out with four XSI Advanced systems equipped with After Effects and Photoshop, and a multi-processor render farm to deliver 3D elements. It will initially be staffed by three designers, until a second suite is installed at the end of the year when that number is expected to rise to 10.

Envy's managing director, Dave Cadle - who says the facility has had revenues of around £1.1m in its first three months of trading - said that the department was a response to demand from broadcast and commercials clients who wanted to do more 3D work in-house.

'It's almost as necessary as 5.1 dubbing - every commercial has 3D. It's a massive input and brings more work into the building,' said Cadle.

Envy is currently doing the post for BBC1's documentary Trawlermenand The Town That's Looking for Lovefor Channel 4.

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