Former BSkyB head of new media John Swingewood has agreed to join the board of the Digital Interactive Television Group (DITG) and has made breaking down the barriers preventing the growth of interactive television his first mission. 'Interactive television is still in its infancy and there are currently too many barriers to players wanting to launch services. My role will be to address this problem head on.' Swingewood has also taken a stake in the privately owned company
Former BSkyB head of new media John Swingewood has agreed to join the board of the Digital Interactive Television Group (DITG) and has made breaking down the barriers preventing the growth of interactive television his first mission. 'Interactive television is still in its infancy and there are currently too many barriers to players wanting to launch services. My role will be to address this problem head on.' Swingewood has also taken a stake in the privately owned company.

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