New titles for ITV’s coverage of the FA Cup, created by Liquid TV, and designed to be Roy of the Rovers in Gotham City.


Design company Liquid TV

Client ITV Sport

Brief To create a contemporary and celebratory brand for ITV1’s coverage of the FA Cup.

How it was done Uplifting imagery of giant-killers and wonder goals build tension, while classic FA Cup moments
evoke a sense of nostalgia. The result is a festival of football running through the pages of a heavily stylised, contemporary animated graphic novel. Illustrator was used for the animations with 2D and 3D components completed in Maya and After Effects.Live action shot on Red.

All post-production was done in house at Liquid TV, headed by Gabriel Edwards. Creatives were Victor Martinez, Asra Alikhan and Tim Varlow. Original Artwork by Gavin Lamb. Producer Annika Gustavsson.

Watch It From 7 November on ITV1