Avid has confirmed the appointed of former Autodesk country manager Simon Brett as senior sales manager for UK and Ireland.

Reporting to the still-to-be-appointed Northern region director, Brett will be responsible for all professional video and audio product sales and will be tasked with looking at, improving and supporting Avid's direct and indirect sales channels.

Brett, who started his new job last week (5 January 2008), has had a range of management experience including roles as Europe country manager for Discreet Logic (now Autodesk), managing director of reseller Tyrell and as founder and co-owner of reseller XTFX.

Avid vice president of sales EMEA Patrick Jocelyn said: “Simon has the valuable perspective of working on both sides of the fence, having worked in sales management roles for manufacturers and channel partners alike.

"His direct and indirect sales experience and style will be invaluable to Avid, particularly as it moves forward to foster closer customer and sales channel business partnerships.”

Brett will report to Jocelyn until a Northern region director is appointed.