Editing equipment manufacturers Quantel and Apple will be hoping to entice editors away from their Avid roots at The Production Show this month by offering them free training on competitor products, writes Sam Espensen.
Both are running workshops at the show, which runs from 20-22 May at Olympia in London, for editors who have spent their careers using Avid equipment.
Steve Owen, manager of post for Quantel - which is holding five sessions on 21 May, including one entitled "EQ for Avid editors" - believes "people want interactive HD editing these days, and anyone who's into editing will be working on Quantel Editbox or Avid Symphony. EQ does all the same things in HD, so we want to make it as easy as possible for people to use, whatever their background."
Apple is pushing the merits of Final Cut Pro 4, in five workshops on 22 May including "Final Cut Pro for Avid Users". European VP for Avid Graham Sharp told Broadcasthe is "honoured that these companies endorse Avid as the standard for non-linear editing user interfaces by making us the starting point for their training".
On a similar theme, Softimage is giving a free session on crossing over to its 3D package for experienced Maya/3ds Max users.