On-air packaging and six new idents for the FX channel


Graphics Artillery

Client FX channel

Brief To refresh the overall on-air packaging including shooting a set of six new idents.

How it was done The idents were shot on a Red One camera. Scenes were tracked using Boujou and Pftrack, with accuracy guaranteed by using a Leica Total Station on set. All 3D animation and modelling was done in XSI. Final composites and grades were done in After Effects and Final Cut Pro.

Watch it From 4 September