Bafta-winning visual effects outfit Red Vision has been snapped up by Inspired Gaming Group (IGG) for up to£20m.
Bafta-winning visual effects outfit Red Vision has been snapped up by Inspired Gaming Group (IGG) for up to £20m.

The two companies have been partners for five years in the creation of virtual sports content, where users can gamble interactively on virtual reality races such as horse-racing on Sky Vegas Live and in networked games terminals.

IGG licenses the rights to television formats to convert them into pay-per-play games for programmes including Celador's Who Wants to be a Millionaire?. IGG said it made the acquisition to expand its sports products to other broadcast media.

Red Vision currently specialises in producing broadcast CGI work for clients including the BBC, Channel 4, and Tiger Aspect. Last month it jointly won a Bafta with VFX specialists Mike Tucker and Gareth Edwards on the BBC's Hiroshima .

It will continue to operate as Red Vision, based at its existing premises in Bristol , Manchester and London . Red Vision's managing director, Dave Mousley, said that the company would still focus on broadcast work but said extending its reach to the gaming industry was more profitable. He added it is now looking to partner with its production company clients to develop their game formats for inter-active gaming TV platforms.