James Rowley-Ashwood explains why BVE is paying closer attention to the connected world
The industry has known that audiences would start consuming content on various different platforms outside of linear TV for many years.
This is not a new trend for the media industry. It’s been a gradual shift by audiences to start consuming content wherever and whenever they wanted which has driven the growth in this market.
Now, markets outside of traditional broadcasters want to make the most of these new delivery platforms to reach consumers, so BVE is reaching out to commercial, retail and entertainment brands to provide seminars and exhibitors that can help these businesses take advantage of this shift.
This is the third year that we have run a dedicated conference for multi- platform delivery over IP and we’ve had our visitors engage and ask for more of this area each year.
Content owners, whether they be broadcasters, brands, football clubs or retailers are realising there are ways to monetise content online.
They are no longer beholden to large networks and scheduled ad breaks to make money - they can use the power of analytics and big data to broadcast their own content to audiences on any platform and make money from it - whether it be through subscription or targeted advertising.
The technology is now easy to deploy, whether it is done in-house or outsourced.
Consumers want to consume content on many platforms at a time convenient for them, so it is up to content owners to figure out how to do this in a commercially viable way.
We have a stellar line-up of the movers and shakers in the industry speaking in the Connected theatre, including Decipher managing director Nigel Walley who will give us the latest trends and gadgets from CES and explain how to monetise content in the connected world; case studies from Hopster, BFI, Sky Sports 360, BT Sport and IMG; Channel 4 and Discovery Communications views on how to stay ahead of consumer trends as broadcasters; and independent productions companies Big Balls Films, Fresh One Productions and Maverick will discuss how they can get their content to market.
It was important to us when we researched this part of the show that we reflected the diverse ways broadcasters, brands and content owners were engaging with the connected consumer.
There are a myriad of ways that this is happening and we feel our agenda covers the major trends.
James Rowley-Ashwood is BVE event director