The company has sent one of its most experienced designers to Shanghai to head recruitment for the Chinese office, while two new staff and several freelancers have been hired for the News International contract in London.
The new London facility comprises two 3D and graphics suites over four floors and is next door to Golden Square's Soho HQ.
Golden Square senior designer Ben Leyland has now moved from Soho to Shanghai. He is based at the Shanghai offices of international digital communications group Profero, following a 50:50 partnership deal between Profero and Golden Square. The partnership will operate under the name Goldensq Profero. Leyland is currently sourcing local talent and building on the existing client base, which includes advertising agencies Ogilvy, JWT and BBH.
Leyland, who worked on Golden Square's Strictly Dance Fevertrailers for BBC1 and created idents for IPTV pioneer Homechoice, said: 'It's a sensory feast here. It's like a creative cork has been released, and there's an overwhelming feeling that anything is possible.'
More Golden Square staff are expected to join Leyland in the autumn and there are plans to open a dedicated Goldensq Profero facility in Shanghai in the next couple of years.
'There's been a huge growth in demand for high-end digital video content [in China],' a Golden Square spokesperson told Broadcast. 'The economy is about to explode. Brands like Prada and Chanel have opened in the Shanghai malls and are waiting for the boom. We're going in early and will build up slowly.'
China's ad industry currently ranks as the third largest in the world and Shanghai is the hub of the economy's growth, with a population of 20 million.
Red Bee Media has opened an office in Paris and is in 'advanced negotiations' with French broadcasters to supply its subtitling technology. The Red Bee Media France office has hired five French 're-speakers' who subtitle programmes using a technique developed by Red Bee for clients including the BBC, Channel 4 and Five.
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