Grass Valley has appointed Alex Holtz to the role of vice president of its Digital Media Solutions division.

Before joining Grass Valley in 2004, Holtz held product management and engineering positions with ParkerVision, Parker Electronics and Westinghouse.

“We are thrilled to have Alex at the helm of our Digital Media Solutions division, where he will define our strategy and coordinate product development across Grass Valley to deliver the most effective solutions for our customers,” said Grass Valley senior vice president marketing Mike Cronk.

“As a dedicated member of the Grass Valley team, Alex brings considerable experience and industry knowledge to his new position.

“He has made significant contributions as the general manager of our Integrated Production Solutions (IPS) product line, where he was responsible for Ignite, MediaFuse and HDC Camera Systems product lines for live news production systems, internet streaming and mobile applications and camera robotic systems.

“In addition, he’s been recognised with several patents for his innovative technology.”