Grass Valley will seek to build on PubliTronic’s UK install base following its acquisition of the Netherlands-based company.
Under the deal, PubliTronic founder and former managing director Harold Vermeulen will become vice-president of mediaplayout solutions at Grass Valley.
“Traditional playout technology will be deployed less than software-centric solutions,” said Vermeulen.
“Everyone agrees that integrated playout solutions will be accepted on a wider scale, and adopted by mainstream broadcasters.”
Vermeulen said PubliTronic’s IT-based playout systems would combine with Grass Valley’s media workflow set-up Stratus.
An updated version of Grass Valley’s K2 Edge system (pictured) is also based on technology developed by PubliTronic.
UK clients of the multichannel, integrated, automated playout systems provider include MTV, Encompass and Red Bee.