Gearhouse Broadcast owner Gravity Media Group has acquired hire firm Hyperactive Broadcast.
Gearhouse UK managing director Kevin Moorhouse said the deal would “significantly” boost Gearhouse’s live and near-live hire business.
Surrey-based Hyperactive provides cameras, NLEs, EVS systems as well as support teams and engineers for live projects such as coverage of Glastonbury Festival and Roland Garros as well as for long-form productions like ITV drama Safe House and the BBC’s Line of Duty.
Moorhouse said: “Customers will benefit from a one-stop global shop for equipment rental, equipment sales, project solutions and systems integration.”
Hyperactive owners Mike Jopp and Bob Griffiths have retired. Managing director James Gander and technical director Roger Wedlake will continue to lead the business under Gravity’s new ownership.
The Hyperactive brand will be retained, and there are plans to open in new locations, including Sydney, the Middle East and Los Angeles with a focus on post-production equipment and services.
Gravity Media Group founder and chief executive John Newton added: “Gravity Media Group operates around the world and works with Hyperactive and similar companies to deliver best-in-class equipment, people and projects to our customers.
“By bringing more of these skills in house, we will significantly enhance our proposition. Historically Hyperactive has focused mainly on the UK, so they’ll benefit from our scale, international experience and large inventory to support their existing UK customers. It’s a win-win deal for everyone.”