More than 70% of UK households will be watching HD channels by 2016, according to figures from Informa.
HD penetration in the UK will hit 72% in five years’ time, up from 38% this year.
Although the UK was “ahead of the game”, it lagged behind global leader the US, which is expected to reach 91% by 2016, said Informa media research manager Adam Thomas.
Greater penetration of HD programming raises the prospect of a second wave of switchovers as HD becomes the standard.
“The extra capacity freed up by such a move would then raise the possibility of another generation of Super HD, which would offer an enhancement to what will have then become standard HD,” Thomas added.
Informa estimates that by 2016, 94% of UK households will have