NAB 2014: Imagine Communications has acquired IP and file-based media processing systems firm Digital Rapids.

Imagine said the deal, which was announced in Las Vegas today, created the “industry’s most robust TV everywhere portfolio”.

Digital Rapids’ software-based workflow management, transcoding and encoding solutions will be integrated with Imagine Communications’ encoding, adaptive bit rate transcoding technology and content delivery network software to create an end-to-end system for file-based and live video streaming across a variety of platforms. 

“Imagine Communications is laser-focused on leading the industry to a future defined by IP, software, the cloud and TV everywhere, with an architecture vision for delivering and monetising multiscreen content,” said Imagine Communications chief executive Charlie Vogt.

“We have made major investments in developing our TV everywhere portfolio, MediaCentral platform, and MultiService SDN frameworks to deliver service-oriented, software-based architectures for our customers.

“The addition of Digital Rapids’ advancements in software-based workflow management and transcoding strategically complements our pillars of innovation and rounds out our capabilities.”

“Imagine Communications is strategically positioned to transform the media and entertainment industry through innovations in IP, software-defined workflows and virtualisation,” said Digital Rapids chief executive Brick Eksten.

“Their senior management team understands that flexible, software-defined workflows are essential for media companies to efficiently scale to new opportunities and quickly launch new, differentiated services.

“We are thrilled to join the Imagine Communications team in empowering customers by not only smoothing their transition from hardware-based infrastructure to software, but by also fuelling a next-generation approach to software that puts the customer in control of advances in technology.”

Imagine Communications N2503

Digital Rapids SL5625