Technology developed by Kingston Interactive (KIT) and ad agency Publicis will be trialled on an interactive ad for homeless charity the Depaul Trust next month. Dubbed 'video on demand kind of advertising' (Vodka), the pilot allows the viewer to change the narrative at certain points of the ad without leaving the broadcast stream. The ITV spot breaks on the KIT platform on 16 August
Technology developed by Kingston Interactive (KIT) and ad agency Publicis will be trialled on an interactive ad for homeless charity the Depaul Trust next month. Dubbed 'video on demand kind of advertising' (Vodka), the pilot allows the viewer to change the narrative at certain points of the ad without leaving the broadcast stream. The ITV spot breaks on the KIT platform on 16 August.