Sky Player and SeeSaw developer Ioko has announced that it is teaming up with Samsung to develop direct-to-TV web applications for its TV sets.

The accreditation will allow Ioko to help content providers take advantage of the growing market for web-connected TVs.

It is the first time that the digital media systems integrator has joined forces with a consumer electronics device manufacturer.

Ioko recently developed the H.264 video player for Samsung TVs that provides web-based access to movie service LOVEFiLM.

Ioko vice president of media solutions Fearghal Kelly said: “With the market for internet-connected TVs poised for take off, our tie up with Samsun is hugely strategic for us.

“As we’ve seen with LOVEFiLM’s direct-to-TV service, there’s a growing appetite from consumers to access on-demand programming on their TVs and, with Samsung’s range of Internet@TV sets, the devices are available to meet this demand.  Ioko will help content providers capitalise on these emerging and lucrative routes to market.”