Broadcast technology firm Ionoco is working on two gameshow pilots that centre on the use of augmented reality.
Managing director Simon Ingram told Broadcast the gameshow technology firm was examining ways to “put the virtual into the real, and vice-versa, in studio, on air and potentially at home”.
He added: “We are examining how the technology relates to entertainment formats. It gives us the opportunity to do things that are not possible in the physical world.”
Ingram declined to provide more details on the pilots, but said he had noticed a growing desire among broadcasters to engage with audiences across platforms. “Interactivity is back on the agenda. People are looking for ways to engage.”
Ionoco is also supplying gameshow control technology for BBC1’s new National Lottery series Secret Fortune, produced by Wild Rover. The show, which airs for the first time on Saturday, will see contestants answer general knowledge questions that are matched with 24 envelopes containing prize money.
Ionoco has designed the Computer system for the quiz, generating graphics for onset screens and the host’s information feed, and controlling the envelope holders that slide up to meet the host.
“Being chosen as the technology provider for Secret Fortune is testament to Ionoco’s expertise in developing bespoke computer systems for any gameshow format,” said Ingram.