ITN Productions has appointed Miguel Tatay as head of its mobile phone business.

Tatay, who joins from MIG owned mobile advertising network 4th Screen Advertising, will be charged with growing the ITN division’s mobile unit – seen as crucial to the future of the company.

He will work closely with operators, manufacturers and brands to deliver new content and build advertising and sponsorship revenues.

Tatay brings a wealth of market experience to the role and ITNP hopes he will be able to hit the ground running.

“As we look to exploit a wider range of our content on mobile, he is the right person to drive our strategy forward,” said Mark Browning, managing director of ITNP.

The division has already launched the first video news service on mobile network 3, the first streamed mobile news channel on Vodafone, and the first ever video news app on the iPhone.