ITV has connected eight of its sites in London, Manchester and Leeds via a dedicated fibre-optic network as part of its drive towards a fully tapeless workflow.

ITV said the network would also help it manage the capacity requirements of major events and the shift to native HD transmission.

“This will allow us to send hundreds of hours of content to our national sites in minutes,” said ITV chief technology officer Paul Dale.

In a recent proof-of-concept test, it took 23 seconds to send an episode of Coronation Street from Manchester to London via ITV’s ‘content superhighway’.

Dale said the broadcaster opted to work with Geo because the company’s dedicated fibre proposition meant it would have “a virtually unlimited reserve of bandwidth that we can scale up as and when our business dictates”.