Post-produce idents and associated branding for ITV’s overhauled image
Brief Post-produce idents and associated branding for ITV’s overhauled image, which includes a broader range of idents for the broadcaster’s main channel that capture moments from everyday life.
How it was done Head of VFX Marcus Dryden oversaw creation of the channels’ on-screen presentation (OSP) and the development and application of the colour-picking logo for the flagship channel.
Head of design David Ince designed and developed the ITV2 ident logo animation, with Dryden overseeing the VFX work.
Head of CG Martin Allan worked with the overall design team to create ITV3’s on-screen presentation, with Autodesk Maya used to animate the sequence.
Colourist Vicki Matich used Baselight to create a natural yet photographic grade for all of the ITV idents.
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