Under the deal on new media rights between ITV and Pact last week, producers will receive a 50% share of the net revenue from telephony services surrounding programmes they make for ITV, such as phone voting on shows such as The X Factor.
With ITV predicting that the ITV Play channel alone will make annual profits of around £20m, telephony revenue is set to prove a windfall for indies.
The deal between Pact and ITV follows those done with the BBC and Channel 4 over recent weeks. A deal with Five is expected within the next couple of weeks.
Like C4, ITV has gained a 30-day window in which to exclusively exploit the programme on video-on-demand (VOD) services, including mobile phones and online.
After the 30-day window, ITV can negotiate a longer VOD window. But if it fails to come to an agreement it then has a five-month window which keeps the programme off rival VOD services.
During both the 30-day and five-month periods, producers will be entitled to a 50-50 share of net revenue produced by a programme from the new media exploitation.