Central London-located The H Club will house 900 hours of live daily programming each year

Lorraine Generic image 2025

Production of Lorraine will move to The H Club in Covent Garden

ITV has confirmed The H Club Studio will be the production home for shows Lorraine, This Morning and Loose Women, as part of its major overhaul of daytime operations.

From January 2026, the newly minted studio, which located in London’s Covent Garden, will see ITV Studios Daytime produce and broadcast almost 900 hours of live daily programming annually, across the trio of titles.

ITV Studios will occupy two floors of The H Club including the renovated studio, which will be equipped with state-of-the-art tech facilities including a 360-degree set with LED walls – helping to ensure a quick turnaround between shows and maximise use of the studio space.

The refreshed location also promises to produce ITV Daytime’s shows in a more sustainable way using one, high spec, remote gallery to produce and broadcast all three live programmes daily and other productions wishing to use the space outside of the daytime transmission.

The remote gallery will be supplied by Gravity Media.

ITV Studios Daytime’s managing director Emma Gormley said the move offers the broadcaster to “create shows that are distinctive – with a look and feel that are familiar to and loved by our viewers”.

“In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period,” she added.

The H Club, previously known as The Hospital Club, had been shuttered in 2020 due to the pandemic, but has previously hosted TV series including Joe Lycett’s Got Your Back and Watchdog.

ITV’s relocation of Daytime production comes after the broadcaster announced a cost-cutting overhaul of its operations, with the production teams behind Lorraine, This Morning and Loose Women to be merged, sharing resources and operations, while remaining distinct brands.

As part of this merger, ITN will take over the production of Good Morning Britain. The move is expected to lead to more than 200 redundancies of the approximately 450 staff.

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