Kevin Lygo: ITVX offers relief from “enormous pressure” of overnights

Kevin Lygo index

Ad-funded and subscription platform allows for programmes to grow and develop says content chief

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now