Talpa Studios hit quiz show lands on broadcaster with South Shore
Hit quiz format The Floor is heading to the UK with South Shore to produce a local version for ITV.
It marks the 25th territory for the Talpa Studios globetrotter, following high-profile international adaptations including Fox in the US, Nine Network in Australia and France Télévisions’ France 2.
ITV has ordered a 10-episode run for the UK to run in 2026, with applications for the series now open.
Created by Talpa boss John de Mol, The Floor sees 81 quiz fanatics face off in duels on a giant LED floor divided into squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize.
Each round, a random contestant challenges an adjoining opponent in a quiz duel, playing against each other in the category of the opponent’s square, with subjects ranging from famous athletes to mammals and iconic buildings.
Talpa Studios chief executive Maarten Meijs said: “The UK has an unmatched legacy when it comes to quiz shows, setting an incredibly high bar.
“Having ITV adapt The Floor is a true testament to the format’s strength, originality, and continued international success.”
He added he is confident the format “will resonate with British audiences – especially with the local flair ITV and South Shore are bringing to the show”.
The Floor was commissioned by director of entertainment for ITV Katie Rawcliffe alongside entertainment commissioning editor Joe Mace. The format is created and distributed by Talpa Studios.
Andrew MacKenzie, Melanie Leach and Michelle Woods will exec produce the series for South Shore, with Adeel Amini acting as series editor and Tara Ali as line producer.
Rawcliffe said the format is “compelling game play” and is “an excellent addition to our roster of existing popular quiz shows across ITV and ITVX.”
Having launched on RTL 4 in the Netherlands in 2023, The Floor has recently gone on to secure commissions in Estonia and Latvia, and has had a strong launch in Australia, Poland and Spain. In the US, the Rob Lowe-fronted format launched in 2024 and has been renewed for a third series.
The UK version will be produced from The Floor’s hub in the Netherlands.
Swiftyly after ITV’s order, Bulgaria has also commissioned the format for Nova/United Media, taking the international versions to 26.
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