Show is a follow up to digital series The Full Treatment
Gateshead-based Twenty Six 03 will send four celebrities to a wellness clinic to try out unconventional self-care activities in a series for ITV Hub.
The 4 x 15-minute series Retreat Yourself will see wellness guru Donna Preston lead singer Jake Quickenden, Love Island’s Kaz Kamwi, social media star Holly Ramsay, and radio DJ Dean McCollough through activities including pottery smashing, messy Twister, and animal herding.
It is the follow up to the indie’s mental wellbeing series The Full Treatment, which aired on ITV Hub last year. That format saw Love Island’s Kem Cetinay and Amber Rose Gill invite celebrities to their beauty salon to discuss how to combat mental health challenges.
Retreat Yourself was ordered as part of ITV and Campaign Against Living Miserably’s (CALM’s) ongoing mental wellness campaign, What Gets You Through, which focuses on unusual things people do to cope with low moments.
Produced by ITV Creative, the TV and social media campaign is part of ITV’s commitment to encourage 200 million actions to support mental or physical health by 2023.
Retreat Yourself’s series producer is Kerry Flanagan, who was previously a senior producer on the indie’s ITV2 reality show You Vs Chris and Kem, and the series director is James Kayler. The exec producer for Twenty Six 03 are the indie’s founder Duncan Gray and managing director Antonia Hurford-Jones.
Gray and Hurford-Jones said: “As well as exploring our celebrities’ coping mechanisms, the series will also be a lot of fun and we hope it will encourage viewers to find their own methods for looking after their mental health and wellbeing.”
ITV director of social purpose Susie Braun added: “At ITV we’re on a mission to normalise looking after our mental wellbeing. Retreat Yourself is a brilliant example of entertaining content that also has a positive impact.”
CALM’s cheif executive Simon Gunning added: “We know young people need to find new ways to look after their mental wellbeing and that traditional techniques can be off putting. This show aims to give young people a starting point to explore looking after their mental wellbeing and remove the stigma around self-care to empower more young people to do what works for them.”
The series launches on ITV2 on 8 July, and viewers will be encouraged to visit itv.com/ITV2CALM to access CALM’s helpline services.
Twenty Six 03 is producing upcoming Discovery + factual series Inside The Heist, and BBC1 daytime series Emergency Vets (w/t).
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