The ident features the channel's logo flying around a breakfast table dodging hazards such as toasters and pouring cereal. The jet plane-like movement was created using Maya and After Effects particle systems. The sequence, commissioned by Jetix's European creative director, Anil Mistry, was designed by Jump's creative director, Richard Norley, and Gerald Crome. Crome also created the 3D animations using Maya, and senior designer Russell Mann composited on After Effects. The ident airs from July.