Digital media facility Loft London is launching a systems integration consultancy.

Loft London Solutions, a joint venture with workflow consultancy Square Blue Solutions, will target broadcasters looking to integrate different systems into their existing workflows.

Loft London managing director Jeremy Bronitt (pictured) said: “We have been integrating various pieces of file-based technology and making them work together since we started Loft London five years ago.”

Loft also recently completed a £750,000 investment in its West London building, including Aspera integration and the installation of XyTech’s Media Pulse.

It has also added an Omneon-based digital asset management and automation ingest solution, helping to increases the facility’s automated bulk ingest and outgest capacity to 260 hours of content per day.