Loft London has reshuffled its senior management team, with commercial director David Barrett promoted to chief executive.

Former chief executive Jeremy Bronitt (pictured) has taken on the role of chairman.

Roger Harlow, who founded consultancy firm Masai Media with Barrett, has been appointed director of business development.

Meanwhile, Daniel Martin will take on the position of chief financial officer and Davide Maglio will take on the new role of chief sales and marketing officer.