Former Frog Design president Doreen Lorenzo has joined The Foundry’s board of directors.

The appointment is part of The Foundry’s attempts to streamline its technology to make it more accessible to designers, who need “powerful yet simple applications to quickly iterate on and finalise ideas,” the company said.

Lorenzo, who is president of community invention platform Quirky, spent 16 years at Frog design including seven as company president.

“It’s taken a lot of years for people to recognise the value of design in terms of return on investment,” she said.

“Today, design is critical to all businesses and is a crucial part of how you can connect with the user on several different levels.

“It’s a good time to be in the design world but even as design becomes such a part of peoples’ business, I don’t believe that there is one right suite of tools for designers right now.

“I believe that The Foundry has an important role to play in changing that, and as a member of the board I look forward to working with the team to help them take full advantage of this market opportunity.”

The Foundry chairman Karen Slatford added: “I’ve seen The Foundry develop from being a plug-ins business into a provider of high-end VFX solutions and more recently into the multi-product, multi-industry technology provider it is today.

“Having an expert like Doreen on our board will help us to focus our business and products on our rapidly growing design market. Her experience and achievements speak for themselves and she will be a huge asset to this business.”