The programme for the Media Summit has been revealed – including sessions dedicated to the future of the BBC, the battle for high-end drama and keynotes from FremantleMedia and Endemol Shine Group chief execs.

Media Summit

The two-day event, organised by Broadcast publisher Media Business Insight, takes place on 7 – 8 June at 30 Euston Square, London.

Day One

Deloitte’s media metrics: where to play; how to win

Navigating the changing dynamics of the media & entertainment market and making strategic choices remain critical to survival and growth in the creative economy.

Deloitte media and entertainment leader Dan Ison will reveal key industry performance analysis and highlight the most important strategic choices facing content organisations today.

  • Dan Ison, media and entertainment partner

Keynote interview with Fremantle’s CEO

Global production strategies will be in the spotlight as Fremantle’s chief executive officer assesses how digital disruption has opened up content and distribution opportunities.

  • Cecile Frot-Coutaz, chief executive officer

How to win in the online world

Content businesses are having to rapidly evolve as audiences spend more time engaging with entertainment and news media brands online. We hear from an expert panel of industry leaders who are on the front lines of reinvention and who are succeeding in making money from the content they create and the audiences they deliver.

  • Alan Hunter, head of digital The Times
  • Mimi Turner, marketing director, The LAD Bible

 Keynote interview with Endemol Shine Group’s CEO

Sophie Turner Laing outlines the key challenges and opportunities facing the Endemol Shine Group and how the role of the mega-indie is changing in the content sector.

  • Sophie Turner Laing, chief executive officer

 VR or too much PR

As increased investment is poured into the virtual reality market, our panel of industry visionaries debate the impact VR will have on the worlds of TV and film, and whether the new technology and user experience justify the hype.

  • Neil Graham, head of VR, Sky
  • Alex Mahon, chief executive officer, The Foundry
  • Anthony Karydis, founder, Mativision

TV or OTT: who’ll steal the crown in high-end drama?

TV leaders in drama and broadcasting debate the impact investment in high-end dramas is having on the international market, and discuss how the the rise of big-spending OTT platforms will impact traditional drama players.

  • Jane Featherstone, co-founder, Sister Pictures
  • Pippa Haris, co-founder, Neal Street Productions
  • Wayne Garvie, chief creative officer, Sony Pictures International

On-demand revolution

The broadcast industry’s main on-demand players discuss how they are enticing viewers to their platform and what the continued rise in on-demand means for the channel brands.

  • Julia Barry, editorial director of on-demand, Sky
  • Neelay Patel, general manager of digital, TV, BBC
  • Richard Davidson-Houston, head of All 4, Channel 4
  • Paul Kanareck, director of online and brands, ITV

Day two

Bain & Company reveals key consumer research

Bain & Company, one of the world’s leading management consultancy firms, reveals key findings from its most recent research including its #GenerationHashtag report, the annual survey of global consumers and their digital media consumption habits and preferences.

  • Laurent Colombani, partner, Bain & Company

The power of social: trends and behaviours

Twitter UK MD Bruce Daisley offers unique insight into the ever-evolving power of social trends and consumer behaviour, and examines how it continues to impact content development and influence the way in which media and creative companies think about their own approach to social media.

  • Bruce Daisley, vice president of Europe, Twitter

 The BBC and the future of public service broadcasting

The BBC’s role and funding has never felt more under fire. With the publication of the government’s white paper on the BBC expected in May, the BBC’s director of strategy James Purnell will discuss the role of the BBC and public service broadcasting in the UK.

  • James Purnell, director of digital and strategy, BBC

 The reinvention of BT and the value of TV sport

BT has quickly become a force to be reckoned with in the UK TV sports market, and what was regarded as a massive gamble looks to have paid off. We question BT TV & Sport MD Delia Bushell about the company’s strategy and ask what’s next for its ambitious TV and sports deals.

  • Delia Bushell, managing director, BT TV & Sport

Blurred lines: advertising and entertainment

Saatchi & Saatchi COO Kate Stanner examines how and why advertising and advertisers are having to evolve to embrace a more content-led approach. With the blurring of boundaries between advertising and entertainment, how are successful brands making themselves visible?

  • Kate Stanner, executive creative director, Saatchi & Saatchi

What’s in a name? Creating a channel brand in 2016

What is the role and relevance of the channel brand to viewers in today’s TV world – and how do you build a great channel? Our expert panellists discuss how to make channels stand out in a crowded multichannel market.

  • Susanna Dinnage, general manager, Discovery Networks UK
  • Kerry Taylor, chief marketing officer, Viacom International  
  • Zoe Clapp, marketing director, UKTV

The Innovators

Leaders from four creative businesses discuss how they have brought an innovative approach to their area of the industry and why doing things differently has meant success. Essential thinking for any creative business.

  • James Stafford, senior vice president, Europe, StyleHaul  
  • Ben Jones, chief technology officer, AKQA
  • Efe Cakarel, founder, Mubi
  • Robin McNicholas, creative director, Marshmallow Laser Feast

The Media Summit will take place at 30 Euston Square on 7 and 8 June.

Click to book tickets, and for more details