Mediasmiths and The White Room complete merger

The two companies have worked together closely over the past three years on projects such as Sky’s shift to a file-based workflow.

Mediasmiths managing director Niall Duffy (pictured) said: “We have expertise in media management and technology, and The White Room has expertise in training and managing change. Together we can now offer an end-to-end service from design through post-implementation transformation.”

Duffy will become group chief executive, The White Room managing director Andy Lovatt will become general manager of the UK business, and financial director Michael McNamara will become group financial director.

Duffy said it was unlikely that the businesses would be renamed. “The White Room has a strong brand and we want to keep that.”