Offers live matches and on demand video worldwide


Mexican football club Chivas have relaunched their direct-to-fan service ChivasTV to offer live matches and on demand video worldwide with live streaming and sports OTT specialists StreamAMG.

The Guadalajara-based football club, whose official name is Club Deportivo Guadalajara, competes in Liga MX, and is the only club in the league to offer a dedicated live streaming service, ChivasTV.

The expanded service now offers live matches, highlights, interviews and features covering the men’s, women’s and youth teams.

The service is built on StreamAMG’s suite of video solutions to handle live streaming acquisition and delivery, on demand video content management, and user management and payments. Chivas is StreamAMG’s first club partner in Latin America.


Chivas CEO Amaury Vergara said: “I’m very excited with this new partnership because it will help us reach more ChivaHermanos around the world, making us bound with them as one big family. StreamAMG are the perfect partner given their experience across football and other sports, and we look forward to working together to provide the best possible experience for our fans.”

Hugo Sharman, CEO at StreamAMG, commented: Everyone here is looking forward to helping Chivas expand their reach to fans, and increase monetisation through live and on-demand video content.”

Club Deportivo Guadalajara is one of the oldest and most popular teams in Mexico with almost 40 millions fans worldwide.