Create a magical and edgy world to reflect the playful nature of the dating show
Titles and GFX Half Man Half Pixel
Client Lucky Day Productions for E4
Brief Create a magical and edgy world to reflect the playful nature of the dating show, in which a group of eight young male suitors are transported to a fairytale kingdom to compete for a date with a woman.
How it was done Scandinavian folk-art illustration was referenced as well as the basic South Park-style animation.
Tim Johnston designed the characters in Adobe Illustrator and Photoshop, with the sequence animated and graded in After Effects.
Backgrounds were kept simple and decorative to draw attention to the detailed characters and their comic interactions.
Care was taken to achieve a modern quirky take on the Scandinavian style, to bring it into line with a modern E4 audience and the anarchic tone of the show.
Watch it Mondays, 10pm, E4