Nativ has recruited Red Touch Media’s Michael Ritchie as head of sales for the Europe, Middle East and Africa region.

In the newly created role, Ritchie will help to expand Nativ’s European client base.

Nativ chief executive Jon Folland said: “Michael’s experience at Warner Bros, Autodesk and Vividas will be invaluable to Nativ as we continue to expand the customers of our media logistic platform across the EMEA region.”