The BBC has unveiled a new logo for Doctor Who for 2010.
The show’s official website today revealed that the ‘taxi-style’ look adopted under Russell T Davies’ reign on the show will make way for new branding that plays on the iconic Tardis design.
As well as a new title sequence with the name in full, the BBC has plumped for the letters D and W in the shape of the Tardis, which will be used in merchandising and brand extensions.
Red Bee Media is overseeingthe new branding of the show, including the logo, which was created by Tony Pipes and Matt Rhodes.
A BBC spokesman saidL “Doctor Who is a series which has constantly evolved and regenerated for over four decades. In celebration of the new Doctor, Matt Smith, we felt that the time was right for an exciting new brand identity for the show.”
Incoming showrunner Steven Moffat told Digital Spy: “A new logo. The eleventh logo for the eleventh Doctor - those grand old words, Doctor Who, suddenly looking newer than ever.
“And look at that, something really new - an insignia. DW in TARDIS form. Simple and beautiful, and most important of all, a completely irresistible doodle. I apologise to school notebooks everywhere, because in 2010 that’s what they’re going to be wearing.”
Matt Smith will take over from David Tennant in the lead role in early 2010.