Give the TV spin-off of the music brand a major facelift with the creation of a range of idents and branding featuring the iconic logo.
Brief Give the TV spin-off of the music brand a major facelift with the creation of a range of idents and branding featuring the iconic logo.
How it was done Shameless created branding featuring the Now logo set into an animated 3D environment for pop, dance and urban genres, as well as branding for the new Now Britain’s Hit 40 chart show. In addition, a complete on-screen presentation and kit of parts was provided for the channel. Ed Scott was executive creative director for Shameless. Corey Houston animated the project using Maya and After Effects. It was the first project for composer Dave Bethell’s new Los Angeles-based company Cheeky Music. He created all custom music and sound design for the rebrand.
Watch it Now on Sky channel 378