Post uncovered: Margo’s Got Money Troubles - title sequence (Apple TV)

We titled this sequence Assault Course of Life. It is a surreal, highly textured gauntlet constructed from the chaos of Margo’s world, where overdue bills transform into skyscrapers, sunglasses become a tunnel of voyeuristic eyes, and swinging gavels threaten to upend her progress.

A deliberately DIY looking 3D Margo hurtles through this bonkers landscape, dodging and leaping as the domestic and the fantastical collide.

Inspired by the handmade aesthetic Margo uses for her own content, we leaned heavily into a DIY sensibility.

By using original props, costumes, and fabrics from the production alongside our own custom builds, we were able to root the sequence in her reality while pushing the visuals into something beautifully heightened.

The technical execution was a massive undertaking. We filmed on a fully hand-built set comprised of hundreds of modular tiles, each individually constructed with specific textures and embedded practical lighting.

To bring the set to life, we used custom mechanical rigs for moving elements like spinning bottles. Everything was captured physically on a bespoke rig with interchangeable walls and floors, which we then integrated with a CG Margo and subtle digital embellishments to further expand the environment.

A project of this scale was only possible due to the immense trust and support from A24, Apple, and director Dearbhla Walsh.

It required total synchronicity between our teams in set building, mechanics, textiles, and animation. That collective energy is ultimately what allowed us to create something so intricate and playful.