Prime Focus is upgrading 30 of its Avid Media Composer seats with version 7 of the software and Mojo DX interfaces.

The Soho post facility is also investing in three Avid Symphony Nitris systems.

Integration with Prime Focus’ existing Avid audio and finishing systems would allow Prime Focus to work on more complex projects through its end-to-end, tapeless workflow, Avid said.

“Avid is the industry standard for the post industry, so having its technology at the heart of our facility means clients will have an enjoyable and faultless experience with us, every time,” said Rowan Bray, managing director of Prime Focus UK.

Avid vice president of international sales Tom Cordiner added: “We’re seeing strong momentum building for Media Composer 7 and we’re delighted that Prime Focus, one of the leading global facilities, has chosen to future-proof its workflow by putting it at the heart of its Avid-based media operation.

“The release of Media Composer 7 reinforced Avid’s unwavering commitment to the professional video editing community, and underlines the importance we place on innovation to meet our users’ needs.”

The kit is being installed and supported by reseller Tyrell.

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