Procam Television has invested £400,000 in new cameras and lenses as part of an expansion of its digital cinematography offering.

The equipment includes six Arri Alexa Minis, a Cooke S4i T2 Prime seven lens set (18/25/32/50/75/100/135mm), twenty various Angenieux Optimo lenses comprising of the 15-40mm T2.6, the new Style range 16-40mm T2.8 and 30-76mm T2.8 and an increase to the hire firm’s existing 45-120 stock.

Procam chief executive John Brennan said: “We are investing in more high-end kit to address industry demand; we’re doing more commercials, more promos and working with digital agencies and a lot of our DoP customers are asking for this kind of equipment.”