Procam has donated £100,000 of cameras and lighting and sound equipment to the MAMA Youth Project.

The HD kit was used to shoot a programme for Sky 1.

Procam said the donation would help give under-privileged young people a practical understanding of industry-standard equipment and give them a better chance of gaining employment in a competitive industry.

Procam chief executive John Brennan (pictured) said: “At Procam we’re well aware of just how competitive it is to gain entry level jobs in the media industry, and our approach is to hire those with the grit and determination to succeed over university qualifications. 

“This is why we whole-heartedly support MAMA Youth Project’s approach: it’s not about people’s background or education, if someone can show me that they have the skills and commitment to succeed then they deserve a chance.”

MAMA Youth Project gives young people aged 16-25 from minority and disadvantaged backgrounds the opportunity to receive hands-on training and gain real-world experience in the broadcast industry.

MAMA Youth Project founder and chief executive Bob Clarke said: “It’s great to work with organisations like Procam that share our values and really understand our goal to develop young people who show initiative and skill, so they can be the best they can be.

“With Procam’s donation, we can continue to give under-privileged young people the up-to-date practical skills they need in what is still a highly restricted industry.”