Company becomes Luma AI’s first third-party partner, giving users early access
Adobe Firefly has become the exclusive home of Luma AI’s new generative AI video creator Ray3.
Ahead of its public release in two weeks, Firefly and Luma AI’s Dream Machine platform will be the only places Ray3 can be used. Adobe is the first third-party partner for Luma AI.
Ray3 claims to generate, ”cinematic, high-quality video,” and supports HDR. Videos can be up to 10 seconds long, and it is built on a new multimodal reasoning system that aims to understand the user’s creative intent, plan coherent scenes, maintain character consistency, and produce motion that feels natural.
Within Firefly, it can be used in Text to Video to quickly generate b-roll or background footage, or in Boards to explore various visual directions. All content created can be synced with Creative Cloud to bring into other Adobe products such as Premiere Pro.
Nothing generated by Ray3 in Firefly will will be used to train generative AI models. In addition, all AI-generated content in Firefly includes Content Credentials that label it as AI-created.
Ray3 joins a number of other generative AI video creators on Firefly, including those from Google, Runway, Pika and more.
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