Creative fund targeted at Banijay creatives driven by developing technology infused content
Banijay has launched a group-wide creative fund to cultivate format harnessing artificial intelligence.
The AI Creative Fund will provide an opportunity for producers and labels across the super-indie’s 21 territories to showcase ideas driven by technology and innovation.
Aimed at Banijay creatives driven by creating content using tech, successful ideas will receive development funding via the fund.
This group-level investment complements the Banijay Creative Fund, which has inspired international formats including Blow Up (Endemol Shine Nederland), Love Triangle (Endemol Shine Australia), The 50 (Banijay Productions France), Save the Date (Endemol Shine Finland and Endemol Shine Israel), Starstruck (Remarkable), among others.
James Townley, chief content officer, development at Banijay, said: “We’re extremely passionate about innovation, and this latest AI Creative Fund will empower our producers across the footprint to create new formats which embrace tech, whether that be central to the show, or redefining the production process.
“We’re in a new era of technology and innovation, and while human creativity will always prevail, it’s important to work alongside the tools which are available to contribute to the future of ground-breaking entertainment.”
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