Fake Liquid Death ad reveals new capabilities of GenAI

A video shared on LinkedIn by Amir Ariely (former global creative director & head of product innovation at Google) ably demonstrates how far GenAI has come in terms of its ability to create content.

Using OpenArt’s Veo 3 video generator, Ariely worked with writer and directing team, Too Short For Modeling, to create a script and then, using “hyper specific prompts”, got Veo 3 to create the video.

The video has been making waves online, as it showcases the improvements in GenAI-created content over the last 12 months.

Ariely said: “Veo 3 is more than a tool, it’s the tipping point of the AI creative revolution. That’s why, in recent weeks, I took on a side project and teamed up with my wildly talented friends Too Short For Modeling, to put it to the test. Pushing its limits to the very end.”

The ad cost around US$800 in Veo 3 credits to make.

“Some of these shots took many tries,” explains Ariely. “Overall the project took about two weeks from idea to finished product. We use hyper specific prompting to keep the images consistent.”