Producer Jamie Willcocks unveils AI consultancy and creative agency

NBCUniversal and Verizon producer Jamie Willcocks has launched an AI consultancy and creative AI agency aimed at the television and content creation industries.

The AI consultancy – aiteachers.co – is aimed at creative leaders wanting to understand the implications of AI on media and the arts. It also provides training to address gaps in AI skills and literacy.

The company’s clients to date include Black Mirror producer Broke and Bones and global corporate events company Inca Productions.

Meanwhile, Stay Lucky, the creative AI agency, helps brands and media companies use AI to visualise their development projects. Stay Lucky’s clients so far include the Government of Dubai and Harvard Business Review.

Willcocks has 17 years of experience in concept creation for TV, marketing and product development, and created these two ventures “to address the growing demand for AI expertise in creative fields while maintaining the human insight and skill that drives meaningful work,” he said.

He added: “I’ve already been using generative AI in my creative work for three years, and seeing everything develop in real-time has made me extremely knowledgeable about the sector – not just about the tools and techniques but also the macro effects of these sudden advancements in technology. Many people are underestimating how much things are changing in terms of how people create content.

“Companies are in a situation where they are realising they need to understand what is happening in AI, even if they have no intention of using it themselves. Or they have decided they want to use AI but are overwhelmed by how unbelievably fast the technology is changing. There’s a mix of excitement, fear and confusion in the creative sectors, and I aim to provide clarity as businesses decide whether they want to embrace AI, resist it, or find a reasonable middle ground.

“I don’t think any of us want to see huge amounts of AI content on our screens; however for the development process it’s incredibly useful – allowing creative teams to visualise their formats and products more clearly. And although we’re now in a world where we can generate thousands of ideas in a few seconds, knowing what a good idea is is as important as ever – and that’s where my background in creating concepts for some of the world’s most well-known companies provides the essential human touch.”