Spotify rolls out GenAI-created audio ads in the UK

Spotify has launched generative AI ads for UK advertisers. The feature has been available in the US and Canada for a few months and leverages generative AI in Spotify Ads Manager to create scripts and voiceovers at no additional cost.

Almost 1,500 advertisers have used the tool in the US and Canada so far, to quickly create and launch more than 7K audio ads tailor-made for the Spotify platform.

Spotify says that, on average, it takes advertisers 17 minutes to go from start to finish on creating an AI ad, and 50% of advertisers do it in under nine minutes.

The audio streamer’s Gen AI ads in the UK feature voiceovers with British accents.

Advertisers can make as many adjustments needed to the script and voiceover, all within the tool, to get the ad right. 

Chloe Wix, global head of product and commercial growth, Spotify, said: “Innovation has always been at the heart of the Spotify experience. With Generative AI Ads, we’ve brought our AI expertise and innovative approach to our advertising partners by making it easier than ever for advertisers of all sizes to instantly create high-quality and scalable audio ads on Spotify. That’s why I’m thrilled to share that we’re now bringing this transformative audio buying experience to even more advertisers as we expand Gen AI Ads to the UK.”

Ace Green, artist, added: “The biggest barrier for us advertising on Spotify was finding the right voice to communicate to our audience in a way that felt clean and professional. With Spotify’s new AI Ads tool, we were able to just write up a prompt and have Spotify’s Gen AI create a script and voiceover, which shaved weeks off our schedule and saved us money - two critical benefits for a small team like ours. Honestly, I didn’t expect the tool to be as easy as it was.”