A raft of manufacturers and firms involved in the production and distribution of TV and films have joined forces to draw up a set of common standards for ultra-high definition (UHD) content.
The UHD Alliance, which was unveiled at CES in Las Vegas last week, was established by DirecTV, Dolby, LG, Netflix (pictured), Panasonic, Samsung, Sharp, Sony, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.
It will seek to address aspects such as resolution, high dynamic range, wide colour gamut, high frame rate and immersive audio and to ensure that all of the links in the chain – from the production, distribution and consumption of content to the playback capability of devices – “meet the premium quality standards, whilst embracing options that are open and allow flexibility in the market”.
A technology roadmap for the worldwide “rapid evolution” of UHD technology will be presented in the coming months.
“The innovative advancements and quality improvements with TVs are evolving rapidly, as seen throughout CES,” said Twentieth Century Fox Home Entertainment president Mike Dunn.
“The UHD Alliance will benefit consumers by identifying products and content that will give the true UHD experience.”
Warner Bros. Home Entertainmen president Ron Sanders added: “These technologies allow us to utilise a much broader palette to tell our stories while providing viewers with true-to-life colours, superior contrast and premium picture quality.
“Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment.”