Production company adds Super 6 to existing League Of 72 work

First Time Fan Sky Bet After Party

Sky Bet has turned to After Party Studios to produce its Super 6 and League Of 72 YouTube and social channels.

The production company has been greenlit for a third season of League Of 72, having originally launched the EFL-focused channel for the 2023/24 football season. PK Humble, StevoTheMadMan, and more will return with content such as popular challenges Levels and First Time Fan, and brand new for this season, the EFL’s managers join the action as they step up to judge the footballing ability of our creators in the new training ground challenge, On Trial. 

Meanwhile, After Party takes over the production of Super 6, which aims to promote Sky Bet’s free-to-play game of the same name. Influential fans and creators will take part in formats such as 6th Sense, which digs in the most unique and ridiculous ways fans across the country predict fixture results, and Prove Me Wrong, where fans take the hallowed hot seat to passionately debate football’s biggest talking points. 

Dave Horner, head of sport at After Party Studios, said: “We couldn’t be happier to deepen our collaboration with the incredible, industry-leading team at Sky Bet. The opportunity to supercharge the iconic Super 6 is a privilege and it’s our mission is to bring the buzz of and culture of football fandom to life on the channel with creator and fan energy. Meanwhile, League of 72 continues to grow as one of the most exciting football content brands in the UK, we’re levelling up again this season with big names, bolder challenges, and more exclusive access than ever before.”

Kevin Brain, head of social & content at Sky Bet, said: “We’re proud to be setting the standard for football content in the UK, and our partnership with After Party Studios reflects that ambition. By combining their creative expertise with our deep understanding of football fans, we’re able to deliver industry-leading social media output across Super 6 and League of 72. These channels are designed to put fans right at the heart of the conversation, with innovative formats and engaging creator-led content that bring them closer than ever to the game they love.”