It aims to serve up “pie-related humour and cheeky football banter”

Whisky brand Chivas Regal and pie maker Willy’s Pies have teamed up with Mo Gilligan to launch a content series for Arsenal called Pies and Punchlines.

The first episode will be available on 22 May and sees Gilligan serve up “pie-related humour and cheeky football banter” alongside Arsenal players including Kai Havertz, Mikel Merino, and Leo Trossard.

The series promises insights into matchday rituals, player impersonations and unexpected anecdotes.

Nick Blacknell, global marketing director, Chivas Regal, at Chivas Brothers, said: “Joining forces on this collaboration with both Willy’s and Mo Gilligan – another beloved voice of the Arsenal community – demonstrates our commitment to connecting with fans in a way that feels relevant, entertaining, and reflective of our shared values around craft, community spirit and collective success.”

Will Lewis, co-founder of Willy’s Pies, added: “We’re thrilled to be teaming up with Chivas Regal to give back to our spirited community of Gooners with something special as a thank you to their unwavering support all season.”