The new global 7-a-side football tournament platform bringing together clubs, legends, and emerging male and female talent from around the world
Aurora has been appointed host broadcaster for the inaugural Soccer7sSeries Singapore 2025 (25-27 July).
The production company will deliver live coverage of 94 matches across men’s, women’s and masters tournaments for the global 7-a-side football series.
Aurora will deliver full multi-camera match coverage, English and local language commentary, pitch-side presentation, highlights, and a global world feed.
The eight-camera setup includes super slomo and multiple RF cameras, with production for both broadcast and digital platforms.
A bespoke graphics package has been developed for the series, with coverage led by pitch-side reporter Ash Hashim and lead commentators Ellen Ellard and Rhysh Roshan Rai, joined by players and legends offering live match insight.
Aurora will also support the delivery of additional digital content, highlights, and social edits across the tournament.
Soccer7sSeries is a new global 7-a-side football tournament platform bringing together clubs, legends, and emerging male and female talent from around the world.
Clubs from across Brazil, Germany, China, England, Japan and Southeast Asia are represented, including Borussia Dortmund, Corinthians, Persib Bandung, Vasco da Gama, QPR, Selangor FC, Hashtag United and Shanghai Shenhua.
The Masters event will include legends from Leicester City’s 2015–16 Premier League-winning squad alongside former internationals.
Matches will be fast-paced, high-scoring, and action-packed, designed for live stadium crowds and digital-first audiences.
All matches will be streamed live on YouTube as part of a creator-led, digital-first production model, with co-streamers and influencers amplifying the action across key global markets.
Additional broadcast deals will be announced in the coming weeks.
Barry Flanigan, chief strategy officer at Aurora, said: “This is a fast, modern format designed for live and digital audiences. With so many global clubs and fanbases represented in Singapore, the Soccer7sSeries is perfectly positioned to grow into a vibrant new international football property – and we’re excited to help launch it with a bold and innovative production.”
Dom Lane, CEO of Soccer7sSeries, added: “We wanted the live broadcast to match the ambition and energy of the tournament - and that’s why we turned to Aurora. Their experience delivering dynamic, premium sport for global audiences makes them the ideal partner as we bring Soccer7sSeries to life in Singapore and beyond.”
The tournament runs as part of Singapore’s 60th birthday celebrations and aims to become a global fixture with future events planned in other cities worldwide.
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